Bacon or Bust

You can't touch Purina's new campaign for Beggin' Strips ... but you can upload photos of you and your dog to star in an MC Hammer-inspired and bacon-fueled song and dance routine.

You Can Teach an Old Dog New Tricks

This is the fourth campaign we've worked on for Purina, and we've learned two important lessons. One: you cannot underestimate the extent to which pet owners love uploading pictures of their pets, dressing up avatars of their pets, and sending messages that feature their pets talking. Two: with a strong initial concept like each of Purina's campaign, you can keep it fresh and popular throughout the year by releasing new and seasonal updates. Think hearts for Valentine's Day, carol-singing pets around the holidays, and new accessories, backgrounds, and options every few months. Check out this case study to see how Purina does it.